John Ourand at the Sports Business Journal is reporting that 5.7 million viewers watched via stream while the TV-specific number is about 91.6 million. With a 10% fall from what Fox had on its broadcast network last year, the 55th Super Bowl had the smallest network audience since the very different era of 2005. With around 90.8 million viewers on CBS alone, the 2021 Super Bowl is still the most watched show of the past year.
In figures released this morning by CBS Sports, the big game had a total audience of 96.4 million viewers on CBS and a bundle of platforms and outlets, according to Nielsen.Ĭonfirming the suspicions that many had even going into the match-up between the Tampa Bay Buccaneers and the Kansas City Chiefs, that is the least watched Super Bowl in recent history. That trend carried into the Super Bowl, according to Dominic Patten at Deadline:
We’re conditioned to think that the NFL is impervious to decline, but regular season ratings were slightly down this year, about 7%.
